Tirella Family Dental
MISSION
In response to the rise of dental corporations, I recognized the need to create a brand for this new dental practice that would stand out from the impersonal nature of corporate entities. My goal was to position the practice as a trusted, community-focused business with a deep commitment to personalized care rooted in the personal values and philosophies of the dentist.
By highlighting the practice’s unique approach to dental care, we aim to expand the patient base and drive revenue growth, establishing the practice as a cornerstone of local dental care, where patients can rely on a consistent, compassionate experience tailored to their needs.
OUTCOME
I was brought in at the inception of this new dental office to develop its brand strategy from the ground up. Through extensive research and collaboration with the dentist, I translated his vision, values, and goals into a cohesive brand strategy that would set the practice apart in a crowded market and resonate with the local community. This strategy established a strong foundation, defining the brand’s positioning, tone of voice, and core messaging to guide all future communications and interactions.
With strategy in place, I designed the brand identity, creating a visual language that embodied the practice’s commitment to personalized care and community connection. This included the logo, color palette, typography, and other visual elements. I also designed and wrote content for the website and marketing campaigns, ensuring that each element aligned with the brand’s tone and messaging.
IMPACT
By developing a clear and compelling brand identity, we successfully differentiated the practice from its competitors in a saturated market. The brand now stands out as a trusted, community-focused dental office, which has been pivotal in attracting new patients and building long-term relationships.
In just the first six months, the print marketing campaign brought in 120 new patients, a substantial increase that has already begun to enhance the practice’s patient base. This influx of new patients not only validates the effectiveness of the brand strategy and identity but also sets the stage for sustained growth.
Looking ahead, the practice is on track to see a 50% increase in revenue over the next 12 months, largely due to the foundation laid by the brand strategy and the successful execution of targeted marketing efforts.
SERVICES
Branding & Identity
Print and Digital Assets
Website Design
Illustration
Copywriting